5-Reps: Logos, vision, and why the 10,000 step rule is nonsense
Happy 5-Reps Friday!
Here’s what’s new on the Obvious Choice podcast.
Episode 84: You’re Over Preparing
Episode 85: Guaranteeing Good Luck
Moving on, here are 2 coaching concepts, 2 business nuggets, and a quote to consider this week.
2 Coaching Concepts
A realistic exercise results timeline:
Day 1: Improved mood + brain function.
Week 1: Improved energy + health.
Month 1: Improved metabolism, muscle mass, and fitness.
Month 3: Noticeable in-the-mirror results.
Month 6: Compliments begin.
1 year+: Increased life expectancy.
The 10,000 steps rule isn’t based on science.
It was a marketing campaign used to sell pedometers by a Japanese company in 1965.
Because the Japanese character for 10,000 looks like a man walking.
Steps are valuable. But there’s nothing special about 10,000.
2 Business Nuggets
As you go about building your business, there are lots of easy tasks, and one hard task.
- Setting up a legal corporation,
- Designing a logo,
- Creating content,
- Buying the ‘best’ mic, camera, etc.
- Building a website, and
- Writing down ideas.
I’ve seen a lot more people fail because they didn’t have enough sales, than I’ve seen go under from a lack of a logo.
You know the designations and qualifications that matter; others don’t. Get educated so you can develop a good product or service but don’t expect your education or credentials to help you sell it.
Nothing about your product or service matters if you don’t know what matters to the human buying. Once you know what they want, highlight one thing and tell them why it solves their problem. The easier you make their decision, the more obvious the choice the purchase will be.
Here’s your test: If they feel like they can justify to their spouse why they bought the thing based off of one fact, figure, spec, credential, or aspect of your background, they’ll buy. Just one.
1 Quote to Consider
“Having a vision for your business is like reading Twitter your entire life and then discovering that there’s such a thing as books. The world stops being scary and overwhelming and frustrating and begins to make sense.”
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Just found out that I have a dentist appointment tomorrow. That sucks. Anyway, hope you’re good,
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Coach. Author. World explorer. But mostly, Dad.—Thanks for reading. Here’s a few additional ways that I may be able to help you.
Podcast: The Obvious Choice
Book: Ignite the Fire
Course: Online Trainer Academy
Mentorship: Online Trainer Mentorship